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Beyonce and Jay-Z have reportedly filed an application with the US Patent and Trademark Office to 'trademark' their newborn baby daughter Blue Ivy's name!
MTV reports the application was filed under Beyoncé's company BGK Trademark Holdings and is still pending.
Beyonce, 30, and Jay-Z, 42, are thought to have taken the steps to stop other people profiting from four-week-old Blue's name and using it for branding.
Speaking to MTV, family law attorney Vikki Ziegler said: 'Seeking the trademark forestalls competitors from using the child's name and or third parties from attempting to sell the baby's name back to the couple. They are likely trying to protect what they rightfully own or created, shall we say, by trademarking Blue Ivy's name.'
The Patent Office says it has already blocked two attempts to trademark the name since Blue Ivy was born. They rejected the applications on the grounds the name belonged to a 'very famous infant'.
The couple are not the only parents to cash in on their offspring. Closer to home, Myleene Klass's kids were snapped on their hols wearing her Baby K branded clothing, whilst Emma Bunton's son Beau has appeared alongside her promoting her range of togs for Argos.
We still love the idea of getting your Beyonce baby name - your knickers plus your oldest grandmother. We had great fun with our Facebook followers - Stripy Maud, Fushia Violet and Black Nelly were just a few. What's yours?
Celebs' traditional name choices
- Sophia Ruby<p> <strong>Parents: </strong>Abbey Clancy and Peter Crouch</p> <p> Footballer Peter and model and WAG Abbey welcomed their first baby, <a href="http://www.parentdish.co.uk/2011/03/17/abbey-clancy-and-peter-crouchs-name-daughter-sophia-ruby/" target="_blank">Sophia</a> in March last year. Announcing the news, the couple’s spokesperson said: "They chose Sophia Ruby because they just loved the names," which is good enough for us!</p>
- Max<p> <strong>Parents: </strong>James Corden and Julia Carey</p> <p> Funnyman James chose <a href="http://www.parentdish.co.uk/2011/03/24/james-corden-has-a-baby-son/" target="_blank">Max</a> for his little boy, but funnily enough didn’t pass on the family tradition of giving boys the middle name, Kimberly, which James and all his male relatives have! "Literally every man in my family has it - it's a tradition,” explains James. "For ages I pretended it was Karl, but my sister was going out with one of my mates and told him, then he told the whole school. It wasn't great."</p>
- Polly<p> <strong>Parents:</strong> Kym Marsh and Jamie Lomas</p> <p> Corrie’s Kym has chosen traditional names for all her children. She was a <a href="http://www.parentdish.co.uk/2012/01/02/kym-marsh-teen-mums-are-stigmatised-more-than-when-i-was-pregnant-teen/" target="_blank">proud young mum</a> to David and Emily and named her new daughter, <a href="http://www.parentdish.co.uk/2011/03/24/kym-marsh-gives-birth-to-daughter-five-weeks-early/" target="_blank">Polly</a>, when she was born five weeks early in March last year.</p> <p> </p>
- Ethel Mary<p> <strong>Parents:</strong> Lily Allen and Sam Cooper</p> <p> After keeping mum on her baby name choice, Lily Allen’s moniker for her new little lady was finally revealed by her mum Alison on Facebook. Although very traditional, <a href="http://www.parentdish.co.uk/2012/01/04/lily-allen-names-her-baby-ethel/" target="_blank">Ethel</a> is such an unusual name, that there have only been three babies born in Britain in the last year with the name!</p>
- Marnie Rose<p> <strong style="font-size: 10pt; line-height: 12pt;">Parents: </strong><span style="font-size: 10pt; line-height: 12pt;">Lily Allen and Sam Cooper</span></p> <p> Just after <a href="http://www.parentdish.co.uk/2013/01/10/lily-allen-gives-birth-to-second-daughter-called-marnie-rose/" target="_blank">Marnie's birth</a>, friends were speculating she had been named after Hitchcock's 1964 thriller, Marnie. Rose is also Lily's middle name. </p>
- Violet<p> <strong>Parents:</strong> Jennifer Garner and Ben Affleck</p> <p> <a href="http://www.parentdish.co.uk/2011/08/23/jennifer-garner-and-ben-affleck-expecting-third-baby/" target="_blank">Jen and Ben</a> chose Violet Anne for their first baby. They had had enough of the traditional route by the time their second daughter was born in 2009 though, choosing the slightly more unusual Seraphina for her. Baby name experts say their choices have seen both names rocket in popularity in America. Do you like them?</p>
- Archie and Harry<p> <strong>Parents:</strong> Danielle Lloyd and Jamie O'Hara</p> <p> WAG Danielle and footballer Jamie chose two very traditional names for their sons, Archie and <a href="http://www.parentdish.co.uk/2011/07/15/danielle-lloyd-names-premature-baby/" target="_blank">Harry James</a>. Proud dad Jamie has football boots with both names emblazoned in bright orange to remind him of his gorgeous boys (and their gorgeous names).</p>
- Ella Rose<p> <strong>Parents:</strong> Jenni Falconer and James Midgley</p> <p> TV presenter Jenni’s first pregnancy was played out in front of the cameras while she covered Holly Willoughby’s <a href="http://www.parentdish.co.uk/2011/07/07/pregnant-jenni-falconer-joins-in-planking-craze/" target="_blank">maternity leave</a> on This Morning. When she gave birth in September 2011, she chose the very beautiful <a href="http://www.parentdish.co.uk/2011/09/21/jenni-falconer-gives-birth-to-first-baby/" target="_blank">Ella Rose</a> for her new arrival.</p> <p> </p>
- Hazel Patricia and Phinnaeus - Finn- Walter<p> <strong>Parents:</strong> Julia Roberts and Danny Moder</p> <p> A-lister Julia chose two very striking names for her twins in 2004, and another traditional choice for her youngest son, Henry Daniel. Explaining the choice for the twins, Hazel and Finn, Julia said she liked the old-fashioned theme of both choices: "Hazel is an old-fashioned name, and she’s a strong, perfect Hazel. With Phinnaeus, my husband wanted to name him Finn, which I quite liked, but it seemed like a nickname…So I said we had to have a proper name, and then we can call him Finn."</p>
- Iris<p> <strong>Parents: </strong>Jude Law and Sadie Frost</p> <p> Jude and Sadie have three children together, Rafferty, Rudy, and the beautifully named Iris. In Greek mythology Iris was the goddess of the rainbow, so hopefully she provided a ray of hope through her dad’s messy relationship dramas…</p>
- Arthur<p> <strong>Parents:</strong> Selma Blair and Jason Bleick.</p> <p> The second celebrity to choose Arthur this year, American actress Selma welcomed <a href="http://www.parentdish.co.uk/2011/07/27/selma-blair-finally-gives-birth-baby-boy-born-three-weeks-overdue/" target="_blank">Arthur</a> after going a ridiculous three weeks overdue. She then <a href="http://www.parentdish.co.uk/2011/08/23/selma-blair-tweets-photo-of-her-new-baby-son/" target="_blank">tweeted</a> a very cute shot of the little man, snuggled up with his dad.</p>
- Harry and Belle<p> <strong>Parents: </strong>Holly Willoughby and Dan Baldwin</p> <p> TV girl Holly chose Harry for her first baby back in 2009, but came under fire when she announced the name of her daughter, <a href="http://www.parentdish.co.uk/2011/04/14/holly-willoughby-baby-news-her-daughter-is-born/" target="_blank">Belle</a> in 2011. While a beautiful name, Twitter was awash of Babybel cheese jokes, and the presenter even rang into a TV show when Leigh Francis and Chris Moyles started <a href="http://www.parentdish.co.uk/2011/08/06/famous-celebrity-mum-fights/" target="_blank">making fun</a> of her slightly cheesy name choice!</p> <p> </p>
- Tabitha<p> <strong>Parents: </strong>Hugh Grant and Tinglan Hong</p> <p> Hugh had been keeping tight-lipped on his <a href="http://www.parentdish.co.uk/2011/11/01/hugh-grant-becomes-dad-for-the-first-time-surprise-baby-for-star/" target="_blank">surprise daughter's</a> name (and pretty much everything ahout her actually), but he let slip he and Tingland Hong have named her Tabitha in an interview with the Guardian. We like, do you?</p>
- Arthur<p> <strong>Parents: </strong>Claudia Winkleman and Kris Thykier</p> <p> TV Presenter Claudia welcomed her <a href="http://www.parentdish.co.uk/2011/07/07/claudia-winkleman-gives-birth-to-baby-boy/" target="_blank">third baby</a> in July last year, choosing the very traditional name Arthur. He joined older siblings, Jake and Matilda. Announcing Arthur’s arrival, Claudia tweeted to say she was considering nicknames for her son.</p>
- Mabel<p> <strong>Parents: </strong>Bruce Willis and Emma Heming-Willis</p> <p> Bruce and second wife Emma chose the very traditional <a href="http://www.parentdish.co.uk/2012/04/03/bruce-willis-has-new-baby-daughter-mabel-ray-willis-with-second-wife/" target="_blank">Mabel for their first baby together. </a>The little girl's full name is Mabel Ray Willis, which has a lovely ring to it, don't you think? Mabel is Bruce's fourth daughter - he has three other girls with ex, Demi Moore.</p>
- Pearl<p> <strong>Parents:</strong> Jack Osbourne and Lisa Stelly</p> <p> Jack and Lisa made Ozzy and Sharon first time grandparents when they <a href="http://www.parentdish.co.uk/2012/04/25/jack-osbourne-and-lisa-stelly-have-a-gem-of-a-new-baby-called-pearl/" target="_blank">welcomed baby Pearl in April.</a> The beautiful name is a nice traditional monkier for the new arrival, much like her dad's and aunties, Kelly and Amy, Ozzy and Sharon's other children. </p>
- Faith Michelle<p> <strong>Parents:</strong> Michelle Heaton and Hugh Hanely</p> <p> Former Liberty-X singer Michelle gave birth to her <a href="http://www.parentdish.co.uk/2012/01/12/michelle-heaton-gives-birth-to-first-baby/" target="_blank">first baby</a> in January, and chose Faith Michelle for her new arrival. Faith means loyalty and Belief, and of course Michelle was after the little lady's very proud mum!</p>
- Gloria Ray<p> <strong>Parents: </strong>Maggie Gyllenhaal and Peter Sarsgaard</p> <p> <strong>Why? </strong>Both Maggie and Peter are very classic names, and while the pair chose the slightly unusual Romona for their first daughter, it was traditional <a href="http://www.parentdish.co.uk/2012/05/01/maggie-gyllenhaal-gives-birth-to-second-daughter-gloria-ray/" target="_blank">Gloria that made the cut for their second daughter.</a> British singer Sophie Ellis-Bextor also chose Ray for her third baby...a boy!</p>
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