The days of new mums consulting their own parents for advice on bringing up baby are numbered, according to new research. Instead of asking granny for guidance, today's parents are turning to the internet first.
Eight out of 10 of over a thousand new mums surveyed by Growingupmilkinfo.com said they go online, whereas only 44% ask the older generation about parenting issues.
Psychologist Doctor Richard Woolfson says: "The internet continues to be a growing influence. This is good because it means parents have immediate access to valuable advice, exactly when they need it."
"Unfortunately, that also means the traditional source of parenting support – from grandma and grandpa – is less popular." Mothers over the age of 35 were most likely (71%) to rely on the internet for support and advice. However, the social network savvy under 25s were the biggest Facebook users for parenting queries (15% versus 9% national average).
Do you phone your parents for advice about your baby or prefer to look online?
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