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Five-months-pregnant Kate was seen in the Sloane Square store on Wednesday, checking out the Seraphine maternity concession.
An onlooker claims a £39 Brooke Butterfly sleeve dress from the range caught the eye of the Royal mum-to-be.
Kate is known for her love of combining high street finds with high-end designer labels – just last week she caused a stir in TopShop when she was spotted perusing the rails by fellow shoppers, and on her recent 'Royal Away Day' engagement in Grimsby, she sported a dress from high street retailer Phase Eight and a coat from Hobbs.
Seraphine maternity wear has been popular with other famous mums, including Kate Hudson, Halle Berry and Emma Bunton.
Stylish Maternity Wear
- Asos<p> Who says baby bumps and fashion trends don't go together? From candy-coloured skinny jeans to Peter Pan-collar dresses (and even wet-look leather leggings for daring rock chick mums-to-be), Asos is your one-stop shop to try out the season's most stylish pieces at purse-friendly prices.</p> <p> Maternity skinny jeans, £28, <a href="http://www.asos.com/?hrd=1" target="_blank">Asos</a></p>
- Isabella Oliver<p> Isabella Oliver is the go-to destination for pregnant women looking for well-cut, flattering designer pieces that are easy to dress up or down, like this classic wrap dress that will take you from day to night and work to weekend.</p> <p> Wrap dress, £95, <a href="http://www.isabellaoliver.com/womens-clothes" target="_blank">Isabella Oliver</a></p>
- Fertile Mind<p> If you can't bear to part with your pre-maternity jeans, the stretchy Bando belt will prolong their life span as your belly grows in pregnancy. It's also a great way to add length to your favourite tees, and can be worn as a supportive bandeau top when breastfeeding. The stretchy fabric not only provides tummy support, it's meant to be good for aching lower backs, too.</p> <p> Fertile Mind Bando belly belt, £14.99, <a href="http://www.cheekyrascals.co.uk/" target="_blank">Cheeky Rascals</a></p>
- Mothercare<p> If your maternity-wear philosophy is 'Why break the bank when I'm only going to need these clothes for a few months anyway?' then Mothercare's easy staples - cute tops, stylish dresses, comfy denim - are just the ticket.</p> <p> Navy polka dot contrast collar top, £20, sizes 8-18, <a href="http://www.mothercare.com/on/demandware.store/Sites-MCENGB-Site/default/Home-Show" target="_blank">Mothercare</a></p>
- Seraphine<p> With a celeb following that includes Jessica Alba and Jennifer Garner, you'd expect Seraphine's stylish maternity clothes to have five-star price tags, but happily, the label's must-have maxi dresses and knot-detail body-con frocks all come in at under £50. The brand's bestselling Bamboo Breastfeeding Top is a versatile knit that's without a doubt one of the most stylish feeding tops we've laid eyes on.</p> <p> Bamboo nursing jumper, on sale for £39, <a href="http://www.seraphine.com/" target="_blank">Seraphine</a></p>
- Tiffany Rose<p> If your pregnancy has coincided with the holiday party or summer wedding season, then be sure to check out Tiffany Rose's feminine party frocks (Holly Willoughby and Myleene Klass are fans). This gorgeous lace dress is so appealing, you'll want to give it as many outings as you can, and the blue colour works well at any time of year.</p> <p> Amelia lace maternity dress, £169, <a href="http://www.tiffanyrose.com/" target="_blank">Tiffany Rose</a></p>
- Next<p> For fail-safe wardrobe staples from sparkly jumpers to boot-cut trousers and pencil skirts, high street retailer Next does a good job outfitting your office-to-weekend maternity wardrobe.</p> <p> Grey fitted jersey blazer, £45, <a href="http://www.next.co.uk/" target="_blank">Next</a></p>
- Blossom Mother and Child<p> With a designer denim bar featuring hip brands like 7 For All Mankind and Citizens of Humanity, as well as the label's own stylish stretch and boot-cut trousers and jeans (you'll also find everything from yoga pants to occasion-wear on their site) Blossom Mother and Child has all your pregnancy, post-pregnancy and baby fashion needs covered.</p> <p> Draped evening maternity trouser Horatio, £89, <a href="http://www.blossommotherandchild.com/" target="_blank">Blossom Mother and Child</a></p>
- Marks & Spencer<p> Whether you're after a cosy cardigan or must-have maternity lingerie, you can get all your office-to-overtime pieces at tried-and-trusty M&S. These maternity tights work well under skirts and dresses and cradle your bump comfortably.</p> <p> Maternity Bodysensor 40 denier appearance tights, £6, <a href="http://www.marksandspencer.com/Maternity-Bodysensor-Denier-Appearance-Tights/dp/B000OZC356?ie=UTF8&ref=sr_1_3&nodeId=83591031&sr=1-3&qid=1342712462&pf_rd_r=11QSPTMFD568A6951YET&pf_rd_m=A2BO0OYVBKIQJM&pf_rd_t=101&pf_rd_i=83591031&pf_rd_p=215570647&pf_rd_s=related-items-3" target="_blank">Marks & Spencer</a></p>
- Peaks of London<p> Technically it's a breastfeeding label, but Peaks of London's pretty draped tops and dresses will take you from bump phase to post-birth and beyond. Plus, Sienna Miller's a fan... and we wouldn't mind a touch of her boho style - pregnant or not.</p> <p> Cobalt waterfall top, £145, <a href="http://www.peaksoflondon.com/" target="_blank">Peaks of London</a></p>
- Topshop<p> From tribal print tops to floral PJs, Topshop ensures you can try out all of the latest trends even while sporting a blooming eight-month bump. If you're looking for a last-minute holiday swimsuit, they have some flattering options in seasonal prints like stripes and florals.</p> <p> Maternity stripe swimsuit, £28, <a href="http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&catalogId=33057" target="_blank">Topshop</a></p>
- Yours Clothing<p> Plus-sized women sometimes find that stylish maternity-wear in bigger sizes isn't always easy to come by. Enter Yours: the plus-sized retailer has launched a Mama Maternity collection this season, with funky statement tees, printed tops and comfy leggings in sizes 14-32.</p> <p> Printed maternity top, £16, <a href="http://www.yoursclothing.co.uk/" target="_blank">Yours</a></p>
- Keungzai<p> Online maternity label Keungzai counts yummy mummy Sienna Miller among its fans, and it's easy to see why: the e-tailer offers a fabulous selection of beautifully cut draped dresses and tops. This soft-drape dress may set you back over £100 but it can be worn week after week accessorized with boots, heels, sandals, leather bombers, blazers, statement chokers... you get the picture.</p> <p> Ultra soft drape front maternity dress, £165, <a href="http://www.keungzai.com/" target="_blank">Keungzai</a></p>
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